L'Oréal Middle East

Create the beauty that moves the world

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L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. Here is a close-up on the Group’s latest stories.

Power of Beauty in Saudi Arabia

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Power of Beauty in Saudi Arabia

Power of Beauty in Saudi Arabia
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Our Purpose

Our Purpose

While L’Oréal products have been sold in the Gulf region since the 1960s, our activities as L’Oréal Middle East date back to 1998.

Today, our company has three business units in the region – a headquarter in Dubai, United Arab Emirates, which markets 31 beauty brands across four divisions (Consumer, Professional, Luxury and Dermatological beauty), plus two subsidiaries – L’Oréal KSA and L’Oréal UAE – which serve its key markets. 

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At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.

Since 1989, 14 years before the EU regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.

Discover more about non-animal testing methods

1998

the year L’Oréal set its operations formally in the region as L’Oréal Middle East

550

employees in the Middle East

52

nationalities

Discover Our Latest Stories

Follow L'Oréal's latest news on projects, initiatives, commitments and brands

 

Commitment

L’Oréal Groupe showcases its sustainability advancements at the 2026

L’Oréal Groupe showcases its sustainability advancements at the 2026

Commitment

L’Oréal contributes to Saudi Arabia by supporting 8,765 jobs and positively impacting 35,000 people through social causes

L’Oréal contributes to Saudi Arabia by supporting 8,765 jobs and positively impacting 35,000 people through social causes

Commitment

L'Oréal-UNESCO For Women in Science Celebrates its 12-Year Legacy

L'Oréal-UNESCO For Women in Science Celebrates its 12-Year Legacy
BinSina

Commitment

BinSina Pharmacy and L’Oréal Middle East Unite for Sustainable Beauty

BinSina Pharmacy and L’Oréal Middle East Unite for Sustainable Beauty
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Science Technology

L’Oréal Groupe showcases beauty tech innovations at LEAP 2025

L’Oréal Groupe showcases beauty tech innovations at LEAP 2025
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Events

Transformative Sustainability Initiatives at Second L’Oréal For the Future Summit

Transformative Sustainability Initiatives at Second L’Oréal For the Future Summit
Al Jalila x LRP card

Commitment

La Roche Posay and Al Jalila Foundation Announce Strategic Partnership

La Roche Posay and Al Jalila Foundation Announce Strategic Partnership

 Contact us

L'Oréal Middle East: +971 4 806 4700
Monday to Friday 9 a.m. to 6 p.m.

L'Oréal UAE: +971 4 889 1500
Monday to Friday 9 a.m. to 6 p.m.

L'Oréal KSA: +966 12 2638 310
Sunday to Thursday 9 a.m. to 6 p.m.

Customer Care: +971 4 880 8088 or +971 5 5123 2037
Monday to Friday 9 a.m. to 6 p.m.
Email: [email protected]

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